Marketing & Communications

For small to medium businesses, it may be a natural tendency to immediately reduce expenses with the uncertainty of today’s climate. Marketing may be one of your first areas to cut costs. However, it’s crucial to consider your overall goals and long-term strategy of your practice. Withdrawing from marketing activities could negatively impact your pipeline…

While your marketing plan may have been altered by the pandemic, it shouldn’t be ignored. Now is the time to let your brand shine, focusing on your commitment to helping your community get through this. No matter where you stand today, it’s important to remain in the game with current messaging, even if that means…

Millions of Americans use social media daily. Remote work and stay-at-home orders due to the pandemic are bringing more people online and to social media. According to Google Trends, the three most popular social media platforms—Facebook, Twitter and Instagram—are seeing a 15 percent increase in traffic. People also aren’t just logging on, they’re engaging with…

Clear and effective communication during difficult times isn’t just important, it is vital. How you respond in a crisis or emergency, such as the current COVID-19 situation, matters. Certainly, there is no playbook for a global pandemic. Yesterday, we had the luxury of time, but today we must respond to the moment—in real-time—and still plan…