Clear and effective communication during difficult times isn’t just important, it is vital. How you respond in a crisis or emergency, such as the current COVID-19 situation, matters. Certainly, there is no playbook for a global pandemic. Yesterday, we had the luxury of time, but today we must respond to the moment—in real-time—and still plan for the future.
In crisis communication, the first to move has the advantage. Now more than ever, health care practices must act decisively and intentionally to get out in front of the COVID-19 response, as information and the landscape rapidly evolve.
During this challenging time, Fuel Medical is supporting its members with tactics on how to engage employees, patients and communities with appropriate messaging and effective use of channels to ensure practices stay ahead of the crisis. We created an e-book you can download that includes:
- The Theory of Crisis Communication Planning
- The Do’s and Don’ts of a Good (Flexible) Plan
- Putting the Plan Into Action
- A Crisis Communication Schedule Sample