Marketing & Communications

With stay-at-home orders being lifted and life starting to return to normal, it is just a matter of time before you open your doors. Before that happens, it is important to make sure you have a plan in place to ensure your digital marketing materials have consistent messaging and provide your patients with the information…

Many ENTs, audiologists, allergists and cosmetic surgeons have chosen to limit or close their practices. These acts helped to prevent the spread of COVID-19 and likely saved lives in the process. Search engine optimization continued to work in the background, even when those practices were closed. That’s because Google’s ranking system is automated, always-on, and…

It’s time to reactivate your strategic marketing plan and let people know you’re open for business. Whether it’s adjusting the messaging of planned campaigns or turning your focus to cost-effective options, it’s essential to continue to communicate your health and safety protocols as people adjust to the new normal. Start by focusing on the first…

When faced with a crisis, humans are forced to think and behave in ways that feel unfamiliar—this applies to our leaders as well. Crises demand that leaders take an emergency response plan and adapt that plan as unexpected events unfold. To be a truly effective leader, one must remain calm and maintain a sense of perspective…